RA #3

Research Project

My topic is alcohol. Specifically if ads contribute/influence a person’s decision on drinking in general but more so does a brands ad influence their decision on trying that drink. I want to know if a person is more willing to try a type of drink due to an ad that caught their attention or if its more through word of mouth that gets them wanting to try a product. I want the know if there has been an ad so appealing to a person that has gotten them to want to try a product, or at least stuck with them enough that they could recognize the product where ever they went. I want to know what influences their decision on what drink they consume does the way its represented influence their decision? Where are the most ads seen for alcohol in magazines, TV or billboards? Are these ads effective?

Hypothesis:

I believe that there will be a group of people that don’t drink and will be caused by the fact that they might be underage and that prevents them from getting alcohol. However those that can and don’t will be more likely not to for external reasons such as religion or family values. I think that the result I will get is that the majority of the people that do drink will say that a friend got them into trying a drink rather than an ad. However I am positive that everyone has seen at least one ad that has compelled them to try a drink, or to want to.

Method:

I think that the best way to conduct my research is by doing a survey on Facebook again to reach a big group of people. I think that having it be a survey that will clump the information together in the end for the results will allow people to open up, where that might not if their names were placed. I will provide a multiple choice survey like I did with the last research project and make it more specific asking people to name the brand of liquor that they saw most in ads, where they saw these ads, or were compelled to try it because of the ad and why?

Results:

            I do not have the results right now since I have yet to do the survey. However I do think that once I get the results I would do a pie graph to show the results again for each question so see what was the most effective brand, the most effective method of advertising and the most effective ad.

Conclusion:

 I believe that I will get a lot of information and willing participants since many have just become over age. However even if someone cant drink does not mean that they haven’t seen an ad somewhere in their life about a brand of alcohol and thought what it tastes like. I believe that in my results I will get a lot of different drinks, would be interesting to see if any are similar but I want to see mainly how effective these ads are in targeting us that they make us want to try them and if someone does I want to see if they got what the product says or if they think it was horrible and misleading.